GEO, or Generative Engine Optimization, is the practice of making your business the brand that generative AI tools cite and recommend when they compose an answer - so that when someone asks ChatGPT or Perplexity for a recommendation in your category, your name comes up.
That is the short answer. Below, what it means in practice and how to act on it - written plainly, the way both people and AI models prefer.
Want to be the answer AI gives? See our AI SEO (AEO & GEO) service or get a free AI visibility check.
How GEO works
Generative engines build answers from the web - your site, reviews, directories, articles and mentions. GEO shapes that source material so the AI has abundant, consistent, trustworthy information about your business to draw on and cite.
GEO versus AEO
AEO focuses on being the direct answer to a specific question; GEO focuses on being named and cited within a generated recommendation. They overlap heavily and are usually done together as part of an AI SEO programme.
How to start with GEO
Make your site machine-readable with schema and an llms.txt file, welcome AI crawlers, get your business data consistent across the web, earn mentions and reviews on trusted sources, and publish clear factual content about your category.
Getting started with an early-mover advantage
Spettro Vision runs one of India's early AI SEO programmes - and practises it on our own site first. If you want to see what AI assistants say about your brand today and how to improve it, ask us for a free AI visibility check and we will respond within one working day.
How GEO works
How is this different from normal SEO?
How do I start?
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