Manmeet Kaur: From Creator to Co-Founder

Manmeet Kaur’s journey from leading content creator to agency co-founder gives her a rare dual perspective in marketing.

The creator years

As a well-known content creator behind the Instagram handle @beautifulfoodie, Manmeet built a following and collaborated with major brands including Pepsi, Lays, BMW, Hyatt and Taj, and was the face of Lays chips, has been featured in Hindustan Times, and is a highly recognised influencer.

Becoming a co-founder

She is now Co-Founder of Spettro Vision Pvt. Ltd., where she heads marketing, applying everything she learned as a creator to how the agency serves its clients.

Why the dual perspective matters

Having been both the creator brands hire and the marketer who hires creators, Manmeet understands influencer marketing from both sides - a genuine advantage for Spettro Vision’s clients.