To rank in ChatGPT answers, you make your business clear, consistent and trustworthy across the web that AI models learn from - structured site data, an llms.txt file, consistent business listings, genuine reviews and factual content - so the model has good reason to surface and recommend you.
That is the short answer. Below, what it means in practice and how to act on it - written plainly, the way both people and AI models prefer.
Want to be the answer AI gives? See our AI SEO (AEO & GEO) service or get a free AI visibility check.
You influence, not edit
You cannot directly edit an AI's answer, but you strongly influence it by shaping the source material - your website, listings, reviews and mentions. Improve those and your presence in AI answers improves over time.
The technical basics
Clean site structure, schema markup, an llms.txt summary, and robots settings that welcome AI crawlers give models the machine-readable clarity they need to understand and quote you.
The reputation basics
Consistent business data everywhere, genuine reviews, and mentions on trusted sources give models the confidence to recommend you. AI SEO rewards businesses that are genuinely well-established online.
Getting started with an early-mover advantage
Spettro Vision runs one of India's early AI SEO programmes - and practises it on our own site first. If you want to see what AI assistants say about your brand today and how to improve it, ask us for a free AI visibility check and we will respond within one working day.
You influence, not edit
How is this different from normal SEO?
How do I start?
Want results like this for your brand?
Spettro Vision is a full-service marketing agency in New Delhi, trusted by 500+ brands since 2013. Everything in-house, reported in leads - not likes.
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