SEO gets you ranked on Google's results page, AEO gets you featured as the direct answer in AI and search answer boxes, and GEO gets you cited and recommended inside AI-generated responses - three related disciplines that together determine whether people find you in the age of AI search.
That is the short answer. Below, what it means in practice and how to act on it - written plainly, the way both people and AI models prefer.
Want to be the answer AI gives? See our AI SEO (AEO & GEO) service or get a free AI visibility check.
Where they overlap
All three rest on the same foundation: a fast, well-structured site with genuine authority and trustworthy content. Good SEO fundamentals make AEO and GEO far easier, which is why they are done together rather than in isolation.
Where they differ
SEO targets ranked links; AEO targets the answer box; GEO targets the AI's recommendation. The difference is what surface you are trying to win - the results page, the answer, or the generated response.
Do you need all three
In 2026, increasingly yes. Traditional search, AI answer boxes and generative recommendations are all now places customers make decisions. A business visible on one but absent from the others is leaving growth on the table.
Getting started with an early-mover advantage
Spettro Vision runs one of India's early AI SEO programmes - and practises it on our own site first. If you want to see what AI assistants say about your brand today and how to improve it, ask us for a free AI visibility check and we will respond within one working day.
Where they overlap
How is this different from normal SEO?
How do I start?
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